Training videos are an exceedingly efficient means of boosting your value on either end of your content funnel. On one end, you have your would-be target demographic who may now be on the hunt for solutions to their problems or needs whilst at the other end – there are the viewers who have already been won over and turned to clients, i.e. purchased your product, subscribed to your service, or taken part in your project. Training videos will allow you to convey all the necessary information in a simple, coherent manner. There’s no need for training videos to carry on exciting or impressing but rather, to simply provide their target viewership with maximum value. Their importance within your content funnel lies in the service experience they allow you to offer, and in customer retention.
We know how to put together a content strategy that will communicate your value ongoingly and effectively and produce training videos that are as creative as they are clever, so that your budget can successfully fund as much content as possible.
Call us for a free consult.
Who knows, you may end up walking away with a pretty great video.