“To see something that you created having a life of its own and doing the work for you, that’s success in my eyes.”
– Tammy Dvir Bar-on
Global Product Manager – Pollogen
Pollogen Case Study
Pollogen is a leading international company in the field of home and professional aesthetic treatments with high quality, technologically innovative and clinically proven skin care products.
In order to build a leading and up-to-date global brand, Pollogen approached us to produce a range of high-quality video and animation marketing assets.
We faced a number of significant challenges:
1. How to explain the complex technologies of Pollogen’s products in an innovative and interesting
visual language.
2. How to move away from the limited aspect of beauty treatments to a broader life style context with the aim of giving the videos a strong marketing orientation.
3. How to best utilize of the overall budget.
The Solution
We conducted an in-depth examination of the brand and the products, how they work, what technologies are at their core and who the target audiences may be.
We sat down with Pollogen’s marketing teams and defined which product videoswere required for the professional market and which for the home market and built the right video mix according to customer journey and product characteristics:
- Brand awareness videos –to unveil the products and brand at the initial stages of the customer journey.
- Product videos – to explain how the products work in a detailed marketing manner.
- Technology videos – expand on technical explanations and enhance the value of the product along with the progress of potential customers in the consumer journey.
Want to strengthen your brand with effective videos and animation?
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As can be seen, we challenged conventional ways of illustrating physiological and technological processes during the creative process.We utilized our high capabilities in 3D animation to go inside the body and visually and spectacularly deliver clear and focused messages.
By making the connection between Pollogen’s products and current images of femininity we were able to convey an emotional message that created brand identification. Videos that focus on the viewer’s perspective are far more effective in marketing and reinforce the brand’s most current image.
At the production level, inclusive thinking about the entireprocess allowed us to best utilize the budget, build assets for further use and complete the project quickly and successfully.
Want to strengthen your brand with effective videos and animation?
click here
As can be seen, we challenged conventional ways of illustrating physiological and technological processes during the creative process.We utilized our high capabilities in 3D animation to go inside the body and visually and spectacularly deliver clear and focused messages.
By making the connection between Pollogen’s products and current images of femininity we were able to convey an emotional message that created brand identification. Videos that focus on the viewer’s perspective are far more effective in marketing and reinforce the brand’s most current image.
At the production level, inclusive thinking about the entireprocess allowed us to best utilize the budget, build assets for further use and complete the project quickly and successfully.
Want to strengthen your brand with effective videos and animation?
Click here
Summary
During a year of collaborative work, we provided Pollogen with a comprehensive solution from A to Z – from creative brainstorming and scripting to the highest quality final video production.
Defining clear goals and messages, proper budget utilization, effective creative processes, orderly and efficient production, and of course, exceptional customer collaboration enabled us to produce all the videos we needed successfully.
To Watch all the videos we created for pollogen
CLICK HERE
Testimonial
You're one of the vendors I most enjoyed working with, very professional, the products are amazing, it is clear where you want to go and when, very committed, very hard working. If we have a deadline to reach you are always there, taking care of everything and pushing forward. It is important for you even after a project is done, what people said, how they reacted, if there is anything to improve, what to do. There is a sense of relationship and not just some project. "
Testimonial
Your work is great, you have excellent project management abilities and very high capabilities, you actually outsource from the client to you, you manage yourself and the client, which is important and it helped us along the way. All the steps are very clear, with what to start with, what to do, meeting deadlines, your need to be precise, to really make sure everything is going right at any given time.
Testimonial
We chose to produce our video with Orgcinema after we did our research and received recommendations on them. The work process was thorough, they deeply understood our goals and messages and translated them into an animated video with the character and atmosphere we wanted. We are very pleased with the result and the video does a great job for us. We would love to continue working together and are happy to recommend to others.
Testimonial
I think we succeeded in what we wanted to do, we wanted to create a brand identity of professionals who know what they’re doing, and we succeeded, there is a real expectation from the field for more. Look at our distributors' social media. You'll see our stuff everywhere. It's ultimately a success, to see something that you created having a life of its own and doing the work for you, that’s success in my eyes.
Testimonial
"Renew, change, succeed”, is our brand's motto And that is exactly what Orgcinema has been able to do in the videos they produced for us. To renew our messaging, Modify the content we bring to our customers to keep it up-to-date, relevant and always eye to eye. Succeed to deliver business results through good content with a clear message. Thank you Tzach and the team at Orgcinema who work tirelessly to produce a finished product that combines business and professional requirements on the one hand and creativity on the other.
